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Indie Spotlight + Giveaway: Joy Atkisson of Purely You Minerals « Poor & Pretty
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Indie Spotlight + Giveaway: Joy Atkisson of Purely You Minerals

Joy Atkisson Purely You Minerals - Poor & Pretty

You might remember seeing Purely You Minerals’ lip gloss as one of my Friday Faves last week. Like you, I struggle with finding the perfect lip gloss and — even more of a hassle — the perfect foundation! So I’m happy to introduce to you Joy Atkisson, founder of Purely You Minerals.

Purely You Minerals 2 - Poor & Pretty

Purely You Minerals is a new line of mineral makeup that is not only good for you, it’s good for others, too. Purely You products do not contain talc, powdered starches, clays, bismuth oxychloride, or parabens, and are gluten free and never tested on animals. 10% of profits go directly to Bring Love In, a non-profit organization founded by Joy’s friends. Says Joy, “It is a beautiful thing that we can make a life changing difference in the world just by putting on our makeup. Purely You Minerals brings out the inner beauty in us all.” Today, she chats with us about skincare, running a small business, and of course, makeup! Don’t miss the giveaway, too! Details at the end of the post.

Purely You Minerals - Poor & Pretty

Poor & Pretty: Like many of us women, you struggled with skin problems and cakey makeup. What made you switch to mineral makeup?
Joy Atkisson: For years, I had been caught up in the nasty cycle of wearing makeup, breaking out, having to wear more makeup to cover it up, breaking out more. I tried every crazy “cure” you can think of… including egg on my face! True story. In 2007, mineral makeup started gaining popularity, so I decided to give it a try. It took a little while to get used to the messy powder and to learn what the heck a Kabuki brush is, but my skin started clearing up.

Purely You Minerals foundation 1 - Poor & Pretty

P&P: What makes mineral makeup so different?
JA: Quality mineral makeup allows your skin to breath and doesn’t clog your pores. It also appeals to my inner hippy because it doesn’t contain harsh chemicals, so it’s about as natural as you can get. What I truly love about it is that I don’t have to hide behind cake makeup. I can apply mineral makeup as fancy or as natural as I want and I still feel like ME! I love that!

P&P: So instead of continuing to buy mineral makeup, you decided to make it yourself. Why?
JA: Haha! I get this question a lot. The truth is…. I was broke! My husband and I had been married for a year, we had just had a baby, and I wanted to stay home with her. There was no extra room in our budget for expensive makeup. Most companies at that time were very expensive. I looked at the back of one of one of my jars and saw that there were only a few ingredients and I thought to myself, “I wonder if I could make this?” I seriously underestimated how hard it was going to be, but I love research so it really became a hobby. I would work on it during my daughter’s naps or late at night. Necessity is truly the mother of invention.

Purely You Minerals eyeshadows - Poor & Pretty

P&P: How is Purely You Minerals different from other brands?
JA: That is a key question! Purely You Minerals is made in small batches to insure quality control. I have tried to stay away from some of the most common allergens (gluten intolerance runs in my husband’s family, so I am very mindful of that especially). I also don’t use any fillers such as cornstarch (which can clog pores, and don’t even get me started about GMOs!) or Bismuth Oxychloride (it doesn’t photograph well, it’s shiny, and makes many people breakout). Another HUGE factor is price! Because I do the formulating, manufacturing and packaging myself, I can keep my expenses down, which in turn lets me keep my prices at an affordable level. Perhaps most importantly, I have a face; I am not a big company with fancy machines. I am a stay at home mom with a home office/lab. And, I wear my own products!

P&P: What propelled you to start selling your products?
JA: My husband! He and I have never really fit the 9 to 5 mold, but we weren’t sure how to survive without a “normal” job. However, my formula rivaled and out-performed some of the leading mineral makeup lines and my husband saw how it was helping my skin. He said, “You really need to start your own makeup line!” It has been five years (and 2 more babies) since then, but we are finally making it happen.

Purely You Minerals Berry Red lip gloss - Poor & Pretty

P&P: Wow, three kids! How do you balance being a mom with running a home-based business?
JA: I have no idea! Haha! Most of the time, my sink is full of dishes and I’m tripping over shoes and toys. I try to work mostly during naps and at night, but some weeks are busier then others. Family will always be my priority, but I am doing what I love so I am blessed! I am definitely not superwoman; I have help. My husband is a fantastic father and super supportive. My best friend, Melody Spencer is my Marketing Manager and Social Media Coordinator. My brother, David Arnold also owns his own business called Code Luna. He does computer nerd stuff, so he built my website.

Purely You Minerals foundation 2 - Poor & Pretty

P&P: Okay, let’s talk tips. Finding the right shade of foundation is hard! Can you help?
JA: Absolutely! Order my free samples! The best thing you can do is try and identify your undertone (warm, cool, neutral). I have cool undertones, but I get quite red in the face so I prefer to counteract that by using neutral colored foundation. If you still have a hard time getting the shade just right, I can formulate something just for you.

P&P: What are a few essential skincare tips we should always observe?
JA: Get good sleep. Drink lots of water. EXFOLIATE! I swear by One Minute Wonder gel exfoliator by Max International. Good skincare is essential to good makeup application.

Purely You Minerals blushing lip gloss - Poor & Pretty

P&P: The Purely You Minerals lineup currently includes foundation, bronzer, blush, eyeshadow, and lip gloss. Any new products on the horizon?
JA: We will be launching our all-natural pressed eyeshadows and blushes in the very near future. It will be a build-your-own pallet sort of thing where you can purchase refills and not have to purchase a new pallet each time. Also in the works is pressed foundation, nail polish, and all-natural mascara!

Want to try out Purely You Minerals for yourself? Joy is giving away one of her products to a lucky Poor & Pretty reader. Just “like” Purely You Minerals on Facebook, pick out your single favorite Purely You product from their online shop {choose from foundation, silk veil, blush, loose eyeshadow or lip gloss} and tell us what it is in the comments below. Hurry, though! The contest ends Sunday, February 10th at 10:00 pm EST.

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